What is Content Marketing and Why is it Important?

Are you a budding business trying to establish yourself and push your brand out to market? Then you are no stranger to the advertising and promotional congestion saturating every inch of said market. Just like you, every other brand is trying to do the same thing and reach their target audience.

So, how do you cut through the noise?

Cue content marketing.

Through skilfully conducted and crafted content your brand can reach your audience at lightening speed and leave traditional advertising in its dust.

What is content marketing?

Content marketing is a shift away from promotional advertising such as television commercials, magazine ads and digital ads that directly pitches a product or service to a mass audience. Content marketing rather focuses on creating valuable and relevant content for your targeted audiences. Content that is useful and solves the target’s problems. The key to marketing content effectively is distributing it consistently to attract and retain your targeted audience. Therefore, driving engagement and profitability skyward.

How to use content marketing?

By using communication channels such as

  • web
  • social media
  • blog
  • video

You can create meaningful and appealing content that your audience will gravitate towards, like, review and share.

Why is it important?

Content marketing is important because it positively effects your bottom line by;

  • increasing your profit
  • reducing your promotional budget
  • strengthening your customer loyalty

Effective content marketing allows you to do a lot on a small budget. If you’re in business offering products and/or services, whether it’s B2B or B2C, you should be offering valuable content to your audience to drive interest, interaction and engagement.

Content marketing is the way of the future for brand, product and services promotion.

Don’t know the first thing about content marketing or writing a strategy? Send me an email and I’ll walk you through it.


Hi I’m Katherine. I bring nearly 10 years of marketing and communications experience to VOKE Creative Agency as well as my passion for sophisticated branding and content marketing strategy. I’m mad for the outdoors, peanut butter chocolate ice cream and a glass of shiraz.